As we predicted, the new 2023 Honda Ridgeline is a great competitor, but it is the new 2023 Toyota Tacoma that is the clear winner in this match-up. With the lowest starting MSRP of the two and a maximum towing capacity of 6,800 pounds,⁴ the Toyota Tacoma offers affordability and strength all in one take. And with its best available drivetrain offering four-wheel drive, you can see why this pickup truck is one built for the backroad. While both models do offer an available power tilt/slide moonroof and available leather-trimmed heated seats, the Toyota Tacoma maintains its position ahead of the Honda Ridgeline by offering more convenience like a standard six-foot bed (on its base model) and a standard deck rail system to secure and lock your cargo in place with confidence.⁶ The new 2023 Toyota Tacoma is here to impress. Get behind the wheel of your very own model today

If you’re interested in becoming the proud owner of a new 2023 Toyota Tacoma, give us a call, or stop by our dealership at 1830 West Hillsboro, El Dorado, AR 71730 for a test drive today. We look forward to serving our customers from Magnolia, Camden, Junction City and Crossett.

¹Amazon, Alexa and related marks are trademarks of Amazon.com, Inc. or its affiliates. Certain functions require compatible smartphone and download of https://www.toyota.com/connected-services/toyotaapp/. Operability depends on network availability, a cellular connection and GPS signal. Services subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-rights/.

²MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary. As of 03/03/2023.

³MSRP excluding tax, license, registration, $1,345 destination charge, and accessories. Dealer prices may vary. MSRP does not include $395 premium color charge for 2022 vehicles or $455 premium color charge for 2023 vehicles. As of 03/03/2023.

⁴Never tow beyond a vehicle’s published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner’s Manual

⁵Maximum towing capacity is 5,000 lbs. Towing requires accessory towing equipment. Please see your Honda dealer for details.

⁶Payload includes the weight of occupants, cargo and options and is limited by weight distribution.